Task Motivated Leadership Assignment Example | Topics and Well Written Essays - 750 words

Task Motivated Leadership - Assignment Example According to Kinicki & Kreitner (2011), the concept of task motivated leadership approach usually emphasizes the organizational roles and responsibilities. This assumption also ensures the proper structure of an organization, which can ensure minimization of the problems being faced within an organization. The task motivated leadership approach usually applies in order to reduce the degree of uncertainty in a particular society. This approach also provides a significant direction with clarity, helping an organization to establish identification in a meaningful manner. The task motivated leadership approach is correspondingly used to establish distinctive properties with the coordination of several small parts in the short-run by organizations. Contextually, it has been identified that several mutual interactions usually involve in a systematic approach, following the Task motivated leadership style, in order to accomplish the objective of an organization (Kinicki & Kreitner, 2011). The other leadership style described by Kinicki & Kreitner (2011), i.e. the relationship-motivation leadership approach, usually concentrates on the sustainability needs of an organization more than the task-oriented profitability needs. Based on the sustainability notion, this approach pays due significance towards sufficing the requirement of the employees in an organization. Leaders following this particular leadership style are observed to be much concerned about preserving employee satisfaction, considering the value based notion that employees are the most critical resources of the organization. The relationship-motivation leadership approach herewith focuses on the aspects of power distribution within an organization.  

Global Branding In The 21st Century Essay Example | Topics and Well Written Essays - 500 words

Global Branding In The 21st Century - Essay Example Global branding managers increasingly need to find ways to speak to customers individually, or in smaller groups. Global brand managers are able to communicate with their customers in ways never before possible. The opportunities of interfacing with individuals and smaller, carefully targeted interest groups, and the ability to reach them whenever and wherever they may be at any given moment, are unlimited. Global branding managers are exploring all this with a variety of approaches, making the Internet a flexible and ever-changing medium. Even branding managers, whose products cannot be obtained directly via the Internet, such as fast-food restaurants, use the Internet to communicate a favourable personality and the value of their services to create goodwill among their customers. In the midst of all this, brand presence emerges as an important means of continuity and interfacing with other communication media. If not, new brands and brand marks, that surface almost daily on the Internet, can become extinct even before being recognized and accepted by the customer. The time span for creating new brands and brand marks has been shortened substantially through the availability of computers and a wide variety of computer software.